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Esri Startup Program Orientation: Patterns for Success
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07-15-2016 10:21 AM
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07-15-2016
10:21 AM
This blog follows Acceptance & Onboarding. Return to the Orientation Series.
Startup Program: Patterns for Success
Our goal is to develop useful and simple patterns for success for our Esri startup partners. Follow these four simple go-to-market steps to ensure your success:
- Enter the Program
- Deliver an ArcGIS Integration
- Press & Co-Marketing
- Co-Selling
Get Started:
1. Enter the Program
- Activate software, start here
- Access partner benefits & add team members to Partner Community Portal, learn more here.
- Add Esri partner logo to website (Download your Esri Startup Partner Emblem)
- Engage on social (Twitter)
- Announce our partnership with a press release, view the benefits we provide: Creating Your Press Releases.
- Update Partner Directory 'Find a Partner' Listing within the Partner Community Portal (Activation requires an Esri ArcGIS integrated MVP we will approve).
- Attend Esri events using your free pass benefits, learn more.
2. Deliver an ArcGIS Integration
- Reach out to startups@esri.com if you require guidance after reviewing the following resources below.
- Implement as many of the ArcGIS Technical Alignment Characteristics as possible.
- Leverage ArcGIS authentication and Identity Management tools
- Take advantage of unlimited free e-learning training and developer tutorials.
- Add Esri logo in maps and apps
- Attribution in your app: developers.arcgis.com/terms/attribution
- Attribution for marketing: There are various guides available in the Partner Community Portal,
- Tell us how things are progressing! 1-2 week notice to schedule demo with Startup Team to review integration, startups@esri.com.
- Apply for ArcGIS Marketplace, Esri's global app store, learn more.
3. Press Support & Co-Marketing
- Update Partner Directory Listing within the Partner Community Portal,
- Publish a Press Release on your integration announcement- We offer PR Support for Startups, Creating Your Press Releases
- Develop a launch strategy to help promote integration
- Use your free passes or exhibit at a discounted rate at Esri events in Startup Zones (invite only), learn more.
4. Co-Selling
- Build and execute partner presentation demo to key Esri staff and partners, email startups@esri.com for presentation template
- Develop partner success stories, blogs, articles.
- Exhibit in startup zone showcases at key Esri events (by invite only), or attend with comp pass benefits
Following these four steps, you should be well-positioned to successfully Go-To-Market (GTM) and grow your partnership with Esri.
Questions? email startups@esri.com.
Blog Return: Acceptance & Onboarding. Next: ArcGIS Technical Alignment
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About the Author
Marketing and technology entrepreneur for the Esri Startup Program. A global program that helps software startups succeed by giving them free three year access to Esri's ArcGIS online services, software development tools, ready-to-use content, training, technical support, global partnership opportunities, and co-marketing to help entrepreneurs starting technology product businesses with a mapping and location component.
I build relationships and business with startups, Esri Partners, customers, accelerators and incubators to help them grow, thrive, and leverage the Esri ArcGIS Platform.