ArcGIS alignment is a topic that includes a set of core business objectives that keep Esri teams, partner teams, and customers all moving in the same direction, together. It’s a major focus area within Esri’s Partner Network because it casts a vision about our company’s product road map with our business / licensing strategies so that business partners know the direction Esri is heading. It's key for Esri and Esri Partners to be aligned and work together to keep commitments that we are making to our customers. Plus the following characteristics are where real business value is delivered to the markets.
The first two are critical to be an 'aligned partner' and will help our partners maximize channel development with Esri.
These are additional characteristics that are important to Esri as well:
One of the keys to success for partnering with Esri is having champions inside an industry sector / vertical. Once alignment is achieved, typically a wide array of marketing activities happen. It's all about finding that win/win/win alignment for the customer, the partner, & Esri.
With these characteristics in place, the goal is to always stay deeply committed to customers and drive innovation in ways that will bring customers positive experiences and returns on their technology investments – both partner products and core Esri products. In sharing these objectives, we invite the entire partner network and developer community to always build solutions in line with these characteristics and objectives and stay committed to customers by helping them be successful.
Learn more about Esri's ArcGIS Capabilities: esri.com/software/arcgis/patterns
To make sure that Esri partners have the best solution architecture in place to support partner alignment, product/market fit, and best solution architecture patterns, we recommend speaking to an Esri solution engineer or professional services resource.
Always stay up to date on the latest Esri ArcGIS Platform information here: esri.com/software/arcgis & ArcGIS for Developers.
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