Esri Startup Program Orientation: Patterns for Success

Katie_Decker · ‎07-15-2016

This blog follows Acceptance & Onboarding. Return to the Orientation Series.

Startup Program: Patterns for Success

Our goal is to develop useful and simple patterns for success for our Esri startup partners. Follow these four simple go-to-market steps to ensure your success:

Enter the Program
Deliver an ArcGIS Integration
Press & Co-Marketing
Co-Selling

Get Started:

1. Enter the Program

Activate software, start here
Access partner benefits & add team members to Partner Community Portal, learn more here.
Add Esri partner emblem to website (Download your Esri Startup Partner Emblem)
Engage on social @EsriStartups
Announce our partnership with a press release, view the benefits we provide: Creating Your Press Releases.
Update Partner Directory 'Find a Partner' Listing within the Partner Community Portal (Activation requires an Esri ArcGIS integrated MVP we will approve), contact startups@esri.com.
Attend Esri events using your free pass benefits, learn more.

2. Deliver an ArcGIS Integration

Reach out to startups@esri.com if you require guidance after reviewing the following resources below.
Implement as many of the ArcGIS Technical Alignment Characteristics as possible.
- Leverage ArcGIS authentication and Identity Management tools
Take advantage of unlimited free e-learning training and developer tutorials.
Add Esri logo in maps and apps
- Attribution in your app: developers.arcgis.com/terms/attribution
- Attribution for marketing: There are various guides available in the Partner Community Portal,

Tell us how things are progressing! 1-2 week notice to schedule demo with Startup Team to review integration, startups@esri.com.
Apply for ArcGIS Marketplace, Esri's global app store, learn more.

3. Press Support & Co-Marketing

Update Partner Directory Listing within the Partner Community Portal,
Publish a Press Release on your integration announcement- We offer PR Support for Startups, Creating Your Press Releases
Develop a launch strategy to help promote integration
Use your free passes or exhibit at a discounted rate at Esri events in Startup Zones (invite only), learn more.

4. Co-Selling

Build and execute partner presentation demo to key Esri staff and partners, email startups@esri.com for presentation template
Develop partner success stories, blogs, articles.
Exhibit in startup zone showcases at key Esri events (by invite only), or attend with comp pass benefits

Following these four steps, you should be well-positioned to successfully Go-To-Market (GTM) and grow your partnership with Esri.

Questions? email startups@esri.com.