This area is important for License Administrators as it allows them to license products to their organization. In the classic version, the user interface is vertical and when selecting the products to license, there is not distinct grouping which has caused user confusion.
In the new version, you can see from the image that the selection process starts with Esri product icons that are selectable followed by horizontal steps that take the user through the workflow of generating a license file.
Like other areas of the new My Esri experience, the license Esri products workflow takes advantage of in-line editing, the step wizard functionality, and user interface space. All of this creates a more seamless experience while reducing clicks and scrolling.
I am orginally from Ottawa Ontario Canada and have lived in the US for about 18 years (Philadelphia and California). I currently live in Redlands and work as a Customer Experience Program Manager for Esri.