I had the honor of presenting the spotlight talk "Engage the Enterprise with GIS" at UC 2018. The full capacity audience was fantastic, especially considering it was late in the day. The talk was around the People side of the broader Enterprise GIS Strategy. The broader strategy should include:
When engaging the enterprise, look at all the various business units and enlist the help of willing participants at various levels in the said business unit(s). Then work with them to communicate in terms that are well understood and relevant to the intended audience. Below is a graphic, extracted from Dr. Elliott Jacques' "In Praise of Hierarchy". Note that the temporal and strategic levels are the parameters to use when communicating the value of utilizing GIS.
When using this model to engage with your audience, make sure you are addressing these core considerations from the audience perspective:
The attached presentation provides more information about this concept.
As always, Esri is here to support you through your technology implementation and change. Let us know if you have any questions.