It would be great to see full html and css supported as well, or at least additional CSS styling capability. Beyond just the tags listed on Supported HTML—ArcGIS Online Help | ArcGIS Kelly, is that being considered as well?
If full html css was combined with programmable logic, popups could configure themselves to look different, depending upon what values were present in attributes. In this thread, the interesting idea is proposed of having the popup look different, and show or hide various fields, as based upon attribute values. Using javascript logic. Crafting custom attribute displays in pop-ups | ArcGIS Blog This would tie in nice with additional popup html abilities.