Here we are 3 years later...if there is a PDF ISO standard for office documents, then we should be able to edit PDFs with the standard tools for handling PDFs, like Adobe Acrobat for example. Every word processing department on the planet will expect to be able to open a pdf and do something as simple as change a figure number or a title block, and this is going to cause major issues for us if/when we switch our entire company (60+ gis "users" in 10+ offices) over to Pro. What that means is that our word processors won't be able to make minor edits to any gis figures in our reports, they will have to send them back thru the GIS dept. They don't have Illustrator, they are not graphic designers, they have the tools designed to manipulate "office" PDFs, for example Adobe Acrobat. I've worked at several consulting companies and thus far they all operate like this, issuing hundreds of reports a week that include gis figures.
I know you guys are working on it, but can you tell me why a PDF exported from Pro doesn't adhere to the same basic PDF standards as say, a PDF exported from Word or Illustrator, or Inkscape? I can export PDFs from all these other programs, and then edit them in Acrobat just fine. Sorry for the rant - thanks!