Gift Card Geography: Unwrapping the Demand for Gift Cards

[Liz_esri]

Just in time for the holidays! Esri's Data Development team has created a comprehensive gift card demand map using Market Potential Index (MPI) data that covers all U.S. census tracts. With this map, they answered questions such as where the strongest demand for gift cards is located and which types of gift cards are most popular.

Esri’s U.S. Market Potential Data, updated annually, provides insights into consumer behaviors, preferences, and demand for thousands of products or services such as gift cards. This data is accessible through ArcGIS Business Analyst.

Discover more about the team's findings here.