Thanks for the info.....
I think the video example is what I am after....I think..
What I am trying to do is redesign the layout.
I want to add a border and define that's the location for the legend
I want to add other things to the map...changing border colors, rounding edged of the data frames etc.
I am not using flex so that's where it starts to get confusing...I assume that if I create the .mxd for the layout and simply publish that as a service I will get my desired results? I think.