I'm branching my response to a new discussion https://community.esri.com/message/675054 on suggested changes to the new plan...I need to edit it, from what I'm posting below (but my machine is acting up...needing reboot) but putting the info here too. I wasn't sure how/where I would put it on the Ideas page, so a discussion will work until I can simplify an "idea"
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If you log in to that page (with developer account) you should see the prices....mine shows the prices. For additional specifics, you'll want to talk to your customer service rep and/or local distributor. (personally, with all the new pricing changes, I think they are a bit swamped, so be patient).
I've had discussions with my customer rep because I was a little confused with how the chart was laid out...looks like two separate, unrelated tables...but follow down the column for relatde items...and what was announced at the Dev Summit. I decided that what was announce there was correct, but since the "new terminology" wasn't really known, it was a bit confusing.
The closest option to price and products to the EDN subscription I have (until expiration) from what I understand is the Builder or Processional. What I would gain is the "app Dev Tools" and a "Basic" (ArcView) Desktop license (which isn't needed since we have concurrent licenses already). The main thing I will lose at this level is Image Server (formerly Image Server extension), which is a problem I am trying to work thru now.
Note: To see what you actually get with each plan, click on the "Show details for 16 additional products" and to get details of what each of the items really means, hover on the "?".
To have the Image Server included, you would have to get the "Advanced" level, which include that, plus an "Advanced" (ArcInfo) Desktop license and a registration for the Fed or Dev Summit.
Personally in our current situation, this model doesn't work well for our organization, but I'm hoping to get something to work for us for the next years until we can adapt.
I've thought about posting an Idea or discussion regarding a suggestion to allow for a "smorgasbord" option for those that don't need Desktop or the Dev Summit registration, but do need Image Server. I think you question is a good place to introduce that thought, and I will spin this off to get the discussion started.
For use, the price difference between the current plan that does include Image Server and the new plan that includes this is almost 3x the cost.....and gives us the items we don't need. Being able to pick and choose or swap the needed items for the unneeded items would be a much better system for us, and probably for many other mid-sized organizations (i.e. not Federal government).
btw - If/when I become a sole proprietor, I could see the Advacnced level being nice, especially if I was just starting out....everything in one package.. But for long established organizations without an Enterprise License Agreement (ELA), this is not a good fit. (my opinion.)