Has anyone found a solution to this?
I have the same situation as explained by @BCTEnterprise; I want the label 'level 2: 26-50%' to display for users, but the name '2' to be exported in the data.
I've found solutions for the column names here and here, but not for the data/choices. The setup in the XLS file seems quite deceptive in this regard. I have a lot of codes people can choose from that can be hard to memorize, so having the label display while the name is exported in the data is really helpful. I've used other form building software that does this, so I'm a bit confused why this doesn't appear to work as the description of 'name' and 'label' indicates.