(Thanks for the cross-reference Kelly)
Can you paste a link to your web map? The link you pasted in isn't complete.
To deploy a Shortlist, you need to download the template from the Story Maps website and put it onto any publicly accessible web server or website. For example your agency or business probably has its own website so you'd just put the files onto a folder on that site just the same as if a new page was being added to the site. This may involve working with an web admin person, or you can easily do it yourself if you have write access to the website or a folder on it. For example if your website is hosted in a popular service like iPage, you would login to iPage and upload the Shortlist files into a folder. Then you'd just edit the lines in the configuration section of the Index.html file in that folder to specify the ID of your web map and any additional options. Finally in the header section of the Index.html file you could replace the link to the Esri logo and website to point at your own logo and website (see the Shortlist Readme file in the download for details). Note: your web map remains hosted in ArcGIS Online. All you are doing is installing the Shortlist application which points at your web map in ArcGIS Online. As long as your web map is publicly accessible in ArcGIS Online, your Shortlist app will be able to display it.
Like you say, we do provide a generic hosted version of the Shortlist template that is designed for testing and reviewing Shortlists before they are deployed. It's not designed to be used for deploying Shortlists because you can't change the logo to be your own like you'll almost certainly want to when you make a Shortlist (otherwise it looks like we made your Shortlist!). But it can be very useful for testing the web map you've created to see if it gets displayed correctly in the Shortlist. The parameters in the URL of this generic hosted version match the parameters in the configuration section of the Index.html file, so it lets you play around with the parameters before you edit the Index.html file in your own deployment of the Shortlist. So at the minimum you can just put your web map's ID into the webmap parameter in the URL and let everything else default:
http://storymaps.esri.com/templates/shortlist/?WEBMAP=1966ef409a344d089b001df85332608f
or you may need to specify multiple parameters in order to get the configuration you want. For example the following URL uses all of the parameters: My web map includes a point layer containing light rail stations that I want to be clickable in the map but which I don't want to be represented by a tab in the Shortlist, so I use the additional parameters to tell the Shortlist how to handle my map:
http://storymaps.esri.com/templates/shortlist/?WEBMAP=8504932f183c4b8699dc6ba28235e398&DETAILS_PANEL...
Rupert
Story Maps team
