Provide ability to track ArcGIS Experience Builder interactions with Google Analytics

PeterKnoop

Add support for Google Analytics to Experience Builder. Keep it simple, as was done in StoryMaps and Hub, where you have a setting or property for each Experience into which you can paste your Google Analytics Tracking ID.

[Original GeoNet thread: Google Analytics with Experience Builder?]

PeterKnoop · ‎09-20-2022

@FredericPoliart_EsriAU just to confirm then, if you happen to be using Experience Builder Developer Edition, then there is a workaround. You can place the google analytics script in its required location in <head>, as you are able to directly edit pages' html.

There is no workaround for regular Experience Builder.

FredericPoliart_EsriAU · ‎10-05-2022

If you are using Experience Builder Developer edition, you can also use this:

https://blog.saeloun.com/2022/02/17/how-to-integrate-react-app-with-google-analytics.html

You won't be able to add Google Analytics with the AGOL-only version of Experience Builder (for now), unless you use the <embed> widget

PeterKnoop · ‎10-12-2022

@FredericPoliart_EsriAU would you be able to provide more details on how one can use the <embed> widget with Experience Builder in ArcGIS Online to add Google Analytics?

Pasting Google's JavaScript snippet for a tag into the code block for an Embed widget does not work for me.

FredericPoliart_EsriAU · ‎10-12-2022

@PeterKnoop Try the following:

1. open your experience builder (the welcome window "terms and conditions" or the main page)

2. add an <embed> widget

3. in the Embed Content tab, select " code"

4. paste the following

<script async src=https://www.googletagmanager.com/gtag/js?id=G-DH7XXWBZ2G></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'G-DH7XXWBZ2G');
gtag('event', 'Terms and Conditions', {
'event_category' : 'FRED_TEST',
'event_label' : 'pknoop'
});
</script>

5. the rectangle will be hollow : make it very small 8x8pixels and hide it somewhere

6. Save, publish,

7. test and look at your Google Analytics : select Reporting realtime so you can see the 1 appearing (you)

8. Start Google Chrome Debug window (F12) and look for a network packet going to https://www.googletagmanager.com/gtag/js?id=G-1TMxxxxBC0

[!] your GoogleAnalytics Tag ID will be different, of course. You must replace my G-DH7XXWBZ2G above .

When you

FredericPoliart_EsriAU · ‎10-12-2022

I am just testing it now . I created a new Experience Builder (online, not the dev edition)
and I added the embed tag. It's actually on https://experience.arcgis.com/experience/

I can see the result in Google Analytics:

and the Google Chrome network analysis does show the ExB app fetching/sending something to GA

ChelseaDickerson1 · ‎12-07-2022

Yes, this would be great! It's almost 2023, the fact that we can't get detailed analytics for all AGOL content is sad!

SanchezNuñez · ‎03-07-2023

I agree, we need Google Analytics in EB.

JornSijbertsma · ‎03-15-2023

Yes great idea - getting insight how to platform/app is used, this is major! Another suggestion is getting Google Analytics for ArcGIS Enterprise Platform to see the different types of consumption (internally/externally) .

JulioGarrido · ‎03-27-2023

@FredericPoliart_EsriAU I have tried your method by modifying your HTML code to use our "G-" code as well as using the code provided by Google Analytics. Neither HTML code worked for us. I'm wondering if it's because Google Analytics is moving from a "UA" environment to a "GA4" environment or EB does not support this type of functionality.

Either way, thank you for posting a possible solution. EB needs to have a simpler way to add Google Analytics similar to that of ArcGIS Hub. We are using EB for our public map. It would be nice to see the traffic.

Galen · ‎05-31-2023

@JulioGarrido, We didn't have luck with @FredericPoliart_EsriAU code either. I am not sure that the script tags are supported in the embed code. Analytics integration would be a great enhancement to ExB.