How far would you be willing to drive to a site that offered amenities or services that you consider attractive? The answer to this question is pivotal in analyzing how distance and attractiveness create high or low probability for customers to visit your site. To better understand your customer’s decisions, you can use Huff models in ArcGIS Business Analyst Pro.
To learn more about Huff models in ArcGIS Business Analyst Pro, check out my latest blog Analyze distance and attractiveness using Huff models in ArcGIS Business Analyst Pro.
