I have my jupyter shortcut installed on my desktop here...
C:\ArcPro\bin\Python\envs\arcgispro-py3\pythonw.exe "C:/ArcPro/bin/Python/envs/arcgispro-py3/Scripts/jupyter-notebook-script.py"
since I installed Pro in a C:\ArcPro folder, that part will differ in your installation but the rest will be the same.
Similarly, I use Spyder as my python IDE and it is likewise installed in a similar fashion
C:\ArcPro\bin\Python\envs\arcgispro-py3\pythonw.exe "C:/ArcPro/bin/Python/envs/arcgispro-py3/Scripts/spyder-script.py"
see my blog post on Creating Desktop shortcuts and
Jupyter Notebook setup for other information