Measuring the Success of a GIS Program for Renewable Energy
Webcast Recording Available: Measuring the Success of a GIS Program for Renewable Energy
Occurred: Wednesday, June 18, 2025
Summary
Unlocking the Value of GIS Programs in Renewable Energy Organizations
In the ever-evolving landscape of renewable energy, Geographic Information Systems (GIS) play a pivotal role in enhancing digital presence and improving customer engagement. Last week’s webinar, “Measuring the Success of GIS Program,” delved into the value of GIS programs within renewable energy organizations. The session took a conversational approach, moving away from traditional formats to foster a more engaging discussion. Here are the key insights from the webinar.
Measuring Success in GIS Programs
One of the primary themes discussed was the importance of measuring the success of GIS programs. Jim Dietterich, Senior Account Manager at Esri Renewables, held this conversation with Marcus Brown, Director of Information Systems at Primergy Solar and co-chair of GIS Users and Clean Energy. They emphasized that organizations should focus on specific metrics to prove the impact of their GIS initiatives. Key metrics include cost avoidance, time savings, and risk reduction. By comparing before-and-after scenarios, organizations can effectively demonstrate the value added by their GIS programs.
Communicating Value Through Visual Storytelling
Effective communication is crucial for conveying the success of GIS programs to stakeholders. Marcus highlighted the power of visual storytelling in making complex information more accessible and engaging. Understanding the audience's perspective is essential for tailoring the message and ensuring that the value of GIS programs is clearly communicated.
Strategies for Growing GIS Programs
The webinar also explored strategies for growing and scaling GIS programs within organizations. A focus on data quality and user engagement was recommended as key drivers for growth. Consistently documenting metrics and user feedback can aid in future decision-making and program development. By fostering a culture of continuous improvement, organizations can ensure the long-term success of their GIS initiatives.
“I’ll tell you what I told my team, it’s respect and assume positive intent . . . and assume they are looking for that same mission outcome.” - Marcus Brown in response to Jim’s question of “How do you meet users where they are?”
Conclusion
In conclusion, effective measurement and communication of GIS program value are crucial for organizational growth. Participants should document their successes and engage with stakeholders proactively.
Resources
We understand that our audience has different preferences for consuming content. Therefore, we've provided two options: a webinar recording for those who prefer visual learning and a podcast format for those who like to listen while driving or multitasking.
Special Thanks to Marcus Brown, Information Services Strategist & Director of Primergy Solar, who gave us an insightful conversation that went beyond the fundamental principles of GIS in Renewable Energy.
