I really liked how Denzel Washington used the phrase “explain this to me as if I were a xxx-year-old” in the movie Philadelphia (1993).
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Reference: Philadelphia. Philadelphia, PA: Jonathan Demme, 1993. film.
So, I will take it one step further and attempt to explain the concept of georeferencing to an actual five-year-old.
Five-year-old:
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Five-year-old engineer says, “I have this PDF of a site plan. I want to put this on a map and have it line up properly.”
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Here is my map.
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We need to zoom in a little bit closer.
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<-- click to make larger
A little bit more.
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<-- click to make larger
Almost there. Zoom in some more so that our site plan will fit better.
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<-- click to make larger
Much better. Now, we need to shrink the site plan to a more usable size. Currently, it’s larger than our map.
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Let’s make it a little bit smaller.
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Perfect. Now we need to place the site plan on our zoomed in map and adjust it to fit by rotating it and resizing it.
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Great! Now, after some quality control of adjustments and transformations, we can rectify this image and call it georeferenced!
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<-- click to make larger
We can make the georeferenced image transparent to where we can see the basemap behind it.
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<-- click to make larger
Finally, we can add existing linework and other GIS files to give the image a more solid reference.
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<-- click to make larger
Voila! 
Please leave comments and let me know if this is helpful and/or what I should change with this blog post. Thanks for reading!