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Optimizing lead generation and call tracking for location-based campaigns

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5 hours ago
EmbertMorton
Emerging Contributor

Lead generation for local businesses improves a lot when you combine call tracking analytics with GIS data. Mapping where leads originate helps adjust ad spend and refine automatic lead distribution by area performance. It’s also a great way to connect pay-per-call campaigns with real demographic insights. Curious if anyone here has tested GIS-based lead routing systems yet?

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