selective masking

[tarawynne]

I am trying to do some 'Selective masking' like this example:

However mine would be text sitting on top of buildings. I want the black outline of building that is underneath the text to be masked out. my question is does the text have to be annotation?

my text is dynamic created using maplex?

[DanPatterson_Retired]

This is the section you are referring to?

Mask features—ArcGIS Pro | ArcGIS Desktop 

[tarawynne]

does the text have to be an annotation layer?  is there a tool in model builder that will do this kind of masking?