During load locations, you can map the name field to your store name., that is fine. You do not need to set any of the others. But in general, here you can load additional information. For example, if the service area around each facility should have a different break value, you can map that filed to the Breaks_LENGTHFT. If there is a "delay" associated with any facility, you can map that value as Attr_LENGTHFT (attr is short of attribute). For example, if you were generating a service area around fire stations in minutes and each fire station location had a different amount of time it takes to "leave" that location, i.e. a delay, you can map that value here. So a delay of 0.5 minutes with a 5 minute break will lead to a 4.5 minute service area from that location.
You can choose to sort the data loading on a certain field such as loading them by city but again you can ignore that if it is not important.
If your facility is physically not coincident with the edges of the network that is fine. During the load locations, it will find the closest edge to snap to. And loading by geometry is fine as that is the normal way to do so. If you plan to reuse the same locations many times with the same network then you can run the GP tool CalculateNetworkLocations to compute the SourceID, OID, etc fields and use them.
So let me ask, are the facility locations that you are loading ALSO part of the network dataset? i.e. is it a network source. If yes, then that is probably the source of your problems. These facilities are not connected to the network but LoadLocations is going to "snap" to them as they are the closest source. So either remove them from the network and re-build OR, on the network locations tab, below the tolerance, there is a list of sources to which the locations can snap to. UN-check that point source and only leave the line or edge source active. Re-Load your locations and solve.
If that is not the reason, then can you solve a path on your network? Can you solve a service area by adding a location using a mouse click? i.e. let's rule out network dataset problems.
Regards,
Jay Sandhu