Much like the newer added support for adding Shp, CSV, GPX, etc. to ArcGIS online web maps, I strongly believe geo-referenced imagery needs to be supported as a new "Add Layer from File" supported format. Even if this was geo-jpg support only, this would be great. Other formats could be jpeg 2000 and GeoTiffs and if there is a file size limit that would be fine too. The uses of this would be huge for the smartphone applications in the field.
This idea has been implemented with the introduction of ArcGIS Image for ArcGIS Online at the June 2021 ArcGIS Online update. For more ArcGIS Image for ArcGIS Online demonstrations and resources, please see the this blog post. Thank you for submitting this idea, and please let us know your feedback.
Thank you,
-Peter
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