In July 2023, Google will be replacing Universal Analytics with Google Analytics 4. That means Universal Analytics properties will no longer process traffic to your website. After this switch, you will be able to access your previously processed data in the Universal Analytics property for at least six months. Google Analytics advises that you export historical reports during this time. For more information on Google’s deprecation, see Universal Analytics will be going away on Google Support.
What does this mean for ArcGIS Hub?
ArcGIS Hub will be enabling support for the new Measurement ID format well before July 2023. When we add support for Google Analytics 4, it will appear within a Site’s “Settings,” under “Tracking & Consent.” We’ll communicate changes on Esri Community and on the ArcGIS Hub Changelog.
