4. you can change the name of a field easily by clicking on it in CityEngine and in the Inspector window it will come up with the name it's displaying, just label it with what you want it to display.
I don't appear to be able to change the field name in the inspector window. I guess you mean 'label it with what you want to display' by changing the text under the 'Object Attributes' section, but these are locked and I can't change them.
5. This is similar to the answer in 4 where if you select the shape you want to name, at the top of the Inspector window is the name which you just need to change there.
Yes, I can do this manually, but I've got hundreds - if not thousands - of objects that I need to do this for. It would be a shame to have to do this manually when the values are already stored in the object. Not only that, if I have more than one word in the name (separated by one or more spaces), the words are concatenated and the spaces are lost when exported to a CE Web Scene.