Market Analysis Using Esri Business Analyst Class Resources

Document created by NGiner-esristaff Employee on Oct 15, 2015Last modified by sboden-esristaff on Apr 20, 2017
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This two-day course focuses on the use of Esri Business Analyst and its extensive data to perform market analysis and answer spatial business questions.  This course teaches the skills used to analyze data to reveal insights and patterns about customers, competition, markets, and trends.  The course resources listed below are organized based on the lessons in the class, and begin with an overview of the Business Analyst components.

 

A) Introduction/Overview Resources

 

 

Business Analyst Desktop

 

 

Business Analyst Online

 

 

Business Analyst Server

 

 

B) Course Lesson Resources

 

Lesson 1: Esri Business Analyst and its data

 

 

Included data

 

 

Data apportionment

 

 

Business Analyst Toolbar

 

 

Lesson 2: GIS data management: Projects and study areas

 

 

Lesson 3: Making your point: Stores, customers, and the competition

 

 

Lesson 4: Looking around: Location

 

 

Lesson 5: GIS answers: Site and market analysis

 

 

Lesson 6: Just the facts: Custom data and reports

 

 

Lesson 7: Balancing territories

 

 

C) Additional resources

 

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