Market Analysis Using Esri Business Analyst Class Resources

Document created by NGiner-esristaff Employee on Oct 15, 2015Last modified by sboden-esristaff on Apr 20, 2017
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This two-day course focuses on the use of Esri Business Analyst and its extensive data to perform market analysis and answer spatial business questions.  This course teaches the skills used to analyze data to reveal insights and patterns about customers, competition, markets, and trends.  The course resources listed below are organized based on the lessons in the class, and begin with an overview of the Business Analyst components.


A) Introduction/Overview Resources



Business Analyst Desktop



Business Analyst Online



Business Analyst Server



B) Course Lesson Resources


Lesson 1: Esri Business Analyst and its data



Included data



Data apportionment



Business Analyst Toolbar



Lesson 2: GIS data management: Projects and study areas



Lesson 3: Making your point: Stores, customers, and the competition



Lesson 4: Looking around: Location



Lesson 5: GIS answers: Site and market analysis



Lesson 6: Just the facts: Custom data and reports



Lesson 7: Balancing territories



C) Additional resources


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