Web Map pop-up text string length greater than 254 characters?

Discussion created by stuskier on May 11, 2014
When I configure a Web Map pop-up, a shapefile field is required.  If I want to populate the pop-up with text, I'm limited to the 254 character max in a shapefile text field.  I've been getting around this by concatenating several text fields, but that's pretty kludgey.  Any suggestions how to get beyond the shapefile 254 character limit?  Thanks!