Thanks for the reply.
Actually I figured it that way. Earlier, I assumed that there has to be a class which I have to link with menu entry but guide book pointed to the use of button for sub-menu to call respective script under that button class.
**Right now, I am looking at possible way to get a message box with strings to select -- interactive string selection from message dialogue. I think it is not possible with pythonaddins current module options but hoping there to be a workaround for this. Sorry for posting off the topic text.