Hunter,
Did you get it figured out? I tried to bring in your excel field and the first column (FipsCode) came across as a double. I imagine this is your problem. I don't what the actual fix for this would be but if you add a new row right under your heading, populate it with text (ie. eee). Then import the excel into ArcMap. The FipsCode will now be a string type.
Hope you have already figured this out.
Cheers,
Jeff