I’ve been asked to teach a marketing research course for the fall 2024 semester and I’d like to focus the course on the use of GIS. Can anyone recommend a textbook or an appropriate syllabus for use in the course? I know ESRI Press did publish a GIS Tutorial for Marketing textbook but the most recent edition apparently is from 2007. This would be for undergraduates in a university's business school so a business-focused text is strongly preferred. I might need to make sure the students can work with Pro and Online if that helps. Thanks for any help or guidance.
Our friend Joseph Kerski was able to point me in the right direction and recommended the Spatial Business: Competing and Leading with Location Analytics book along with a rich trove of ESRI resources. I'm confident I have what I need.
Our friend Joseph Kerski was able to point me in the right direction and recommended the Spatial Business: Competing and Leading with Location Analytics book along with a rich trove of ESRI resources. I'm confident I have what I need.
