Community
Select to view content in your preferred language

Esri Partner Network: Esri's Destination for ArcGIS Users to Get Apps & Content from Qualified Providers

5371
1
04-07-2016 05:29 PM
Katie_Decker
by Esri Contributor
Esri Contributor
7 1 5,371
‎04-07-2016 05:29 PM

The objective of this blog is to educate Esri Startup Program members on Esri Partner Network and the benefits of becoming an Esri business parner selling ArcGIS-aligned value added content or apps to end users of ArcGIS as a provider.

Introducing Esri Partner Network (EPN)

The Esri Partner Network (EPN)'s Partner Directory 'Find a Partner' is a destination that enables ArcGIS users around the world to easily search for and discover partners and get Esri-aligned services, apps, and content from qualified business partners for use within their organization. All offerings are built to work with ArcGIS, so they can be easily shared with ArcGIS Online groups, ArcGIS Enterprise, or other Esri products for users within your organization, making it easier to work with ArcGIS-enabled apps and data that serve your needs and those of your end users.

Who can be an Esri Partner selling ArcGIS-powered content or apps?

Whether you're a long-time partner or new to Esri, you are just a few steps away from becoming an authorized provider.

Benefits of Becoming an EPN Partner:

EPN- Esri Partner Network makes it easier for you to generate leads, connect with users worldwide, and offer ArcGIS-aligned offerings to grow business together. Here is a list of additional benefits:

  • Access to the global ArcGIS user community!
  • Differentiate your products / content 
  • Get qualified leads
  • Expand sales channels and grow revenue from your offerings (Selling Program enrollment, annual fee may apply)
  • Be a part of global marketing and sales campaigns

How are EPN Partners Being Successful?

EPN Solution/Application providers examples include GEO Jobe ADMIN Tools, Aquanuity ArcGIS Pro Add-in for Water, Wastewater & Stormwater, AllSite AI, and Search Solutions Partners -  Partner Directory | Esri Partner Network. Content providers include Dataminr, Baron Weather, ICEYE, and more; Search Content Partners - Partner Directory | Esri Partner Network.

Esri Partner GEO Jobe highlights their success and experience with ArcGIS. GEO Jobe offers development and consulting packages, working with clients to identify opportunities where GIS technology can increase operational efficiency and implement solutions that open new revenue channels. They were an early adopter and provided their applications to 2,500+ organizations, with growth continuing daily.

GEO Jobe offered a few tips and benefits on how they are being successful with ArcGIS and the Esri Partner Network, leveraging the Partner Directory, EPN Benefits like the Partner Directory, Partner Community, and Esri events for exposure and sales growth:

    • Increased exposure in the Esri ecosystem by partnering together
    • Direct marketing to existing clients on both sides
    • Modify existing apps and products for ArcGIS readiness or User Authentication Support 
    • Support Esri Events and advertising of your product to users who would benefit from the apps
    • Lead generation, direct contact information for users
    • Brand building and name recognition
    • App exposure and contact us lead gen opportunities 
    • Showcase resources and link back to your main site

We strongly encourage you to explore leveraging the trusted expertise of Esri Partner Network (EPN) Partners as you prepare to go to market. Doing so, you can gain critical business intel and best practices, get to market fast, and quickly discover the power of the ArcGIS system.

What is the best practice for EPN Providers?

Being a Provider means you’re ready to sell your app or content offering built on ArcGIS or that extends ArcGIS to the Esri user community.  To help  companies get a jump start, we’ve prepared an EPN Provider Readiness Checklist* divided into four main topic areas:

    1. Product Readiness
    2. Marketing Readiness
    3. Support Readiness
    4. Sales Readiness

EPN Provider (Apps/Content) Readiness Checklist*

Product Readiness

  • The potential provider is out of beta, and actual user testing has been completed
  • The potential provider has developed and built its app/solution with the right Esri SDK or API - ArcGIS Location Platform. We want to ensure you are using the right Esri tools for the type of solution you are looking to achieve. developers.arcgis.com. 
      • Web API’s
      • ArcGIS Runtime SDK’s
      • App Builders (Web App Builder, etc.)
  • Does your app or content meet the ArcGIS Integration Criteria for Apps, Content, or Services (OAuth 2.0 criteria)?
      • Leverage ArcGIS Online subscriptions— Deploy ArcGIS hosted layers as value-added content, see Share content—ArcGIS Online. Or enable apps through ArcGIS Location Platform (PaaS) API Key-based pay-as-you-go services for any user, and extend access to support Esri User Type credential-based login with user authentication, and add value to the end users invested in an ArcGIS Online subscription. Authorized through a Selling Program, partners can extend content through no-code/low-code app builders  offering focused solutions and specialized functionality that can be used in conjunction with content associated with the customer's ArcGIS Online account
      • User login with OAuth 2.0—ArcGIS end users accounts utilize ArcGIS Online subscriptions and/or ArcGIS Enterprise via User Types, and therefore, all apps deployed with ArcGIS Online (SaaS) must require users to securely sign in to the platform using OAuth 2.0
  • Does your App or Solution require other Esri products?  If so, which ones?  ArcGIS Enterprise, ArcGIS Pro, for example. 
  • Ensure your app meets deployment terms and Esri and data attribution, and isn’t using any Esri service that has or will be deprecated in the near future?
  • If your product is based on the Runtime SDK’s, does it support offline workflows best practices?
  • Other questions to ask –
      • Deployment model - Fully cloud-based, hybrid, or on-premises. Ensure users understand these important characteristics.
      • What type of security issues does the ultimate user need to consider?
      • How do you plan to provide updates or bug fixes to users? 
      • What is coming in your longer-term roadmap? 
      • What does the current competitive landscape look like, and how is your product different? 
      • Do we have sufficient “self-help” support and documentation for the Product available? 

Marketing Readiness

  • Esri partner logo on website
      • When applicable, Esri map is displayed on the Providers app and marketing (webpages, fliers, etc), see Esri and data attribution.
  • Provider is meeting the Esri branding guidelines for the App as well as their organization representation of our partners. (Access guidelines on Partner Community Portal Login)
  • Esri Partner Directory populated and educates the community about your company and solutions
  • Product solving an ArcGIS user problem – value proposition to our users is clear
  • You understand the addressable market for this product.
  • Are you ready to educate Esri teams on the value of your offering?
  • Is your App or Content applicable to one or more Esri Industry Sector teams?
  • Your product has a “dedicated” landing page on your website.
  • You have all the necessary marketing content ready to ensure your listing is as clear and informative as possible (screenshots, images, YouTube video, etc.)
  • Your marketing plan, social media strategy, and more targeted campaigns are ready to be executed.  

Support Readiness

  • What are your plans for supporting users with technical issues?
  • Do you offer sufficient self-help support documentation?
  • Do you have staff ready to provide support? If so, phone or email? If phone, what are the hours?
  • Is there a workflow / capability for users to submit issues (bugs)?

Sales Readiness

  • You have staff that is ready and capable to support purchase requests, trial request follow-up meetings, sales development activities and lead qualification.
  • How do you process orders - how would selling through ArcGIS augment this?  
  • Are you ready to educate Esri Sector teams (sales pitch)?  Do you have the have sales materials ready?

*This checklist is a guideline; always refer to Esri Partner Community - Selling Programs for the most up-to-date requirements, guidelines, and common questions.

Are you a startup or business ready to sell your app or content on ArcGIS - explore Develop with ArcGIS and Apply to become an Esri partner with an ArcGIS-powered offering. We want to help you gain access to the largest GIS user base in the world and make it easy to sell value-added offerings that extend ArcGIS's value, connect with users, offer seamless provisioning, grow sales, and generate leads

1 Comment
Contributors
About the Author
Senior Partner Manager, Community, and Geospatial technology entrepreneur for the Esri Startup Program. A global program that helps software startups succeed by giving access to Esri's ArcGIS software, development tools, ready-to-use content, training, technical support, global partnership opportunities, and co-marketing to help early-stage startups deploy an Esri ArcGIS-aligned technology product or content businesses with a mapping and location component. I build partner relationships and scale business development with startups, Esri Partners, customers, accelerators, and incubators to help them leverage the ArcGIS system and successfully go-to-market with Esri.