A permalink, short for permanent link, is the URL for a specific contest entry. In an active contest with lots of entries, a particular entry will only stay on the New Entries tab for a short period of time. It becomes hard to bookmark a specific entry or to email a link when the entry you want is replaced with something new. This is where permalinks come in handy. They take you directly to a specific entry, rather than to the contest's front page.
To use a permalink
Post Options, select Permalink in the list
Copy the URL that appears in your browser's navigation toolbar.