Technology has changed consumer expectations about shopping, and retailers need to respond. It has been said that retailers need to rethink everything, but the fundamentals of retail remain the same despite the Internet – the right product, the right place, the right time, the right price. Location analytics is helping retailers compete and overcome showrooming. Physical stores are an asset that may help traditional retailers outcompete etailers. Discover how an understanding of place is helping traditional retailers fight back and prosper.
