Recommend ESRI include gameification features in the web app builder. In many cases users of a web app will be employees or possibly concerned citizens. Some of these people will use the Web app because it’s a requirement - a part of their job. Some will use it because they are conscientious citizens. Some may do it as volunteers. In some, but not all of these situations, gamification could be very useful. Traditionally gameification is the use of points, badges, and leaderboards (among other things) to incentivize completing a task, and/or making a process more fun. This is, and has been an emerging field / capability in the last 5 to 10 years. When you have app users who are not required to use your app, you can sweeten the process for them, and make it more appealing to them, and more fun to them, by gamifying your app.