I don't see a way to edit the little window that gives you the short summary of what the tool does. I've filled out everything I see as relevant in the Edit Metadata tab. I filled out the Tags, Summary and Usage boxes. None of these are what I'm looking for.
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Here's my Backup Feature Services script tool in the Geoprocessing Pane. No summary.
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This tool, for example, has a summary:
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