Perhaps there is already a solution to this though I was not able to find one. If anyone knows, please feel free to let me know :)
I am looking for a way to select which annotation classes should rotate and which should not when the data frame is rotated.
Here is the scenario: I am creating a roadway annotation feature class that has 4 different annotation classes: 3 have a shield as a label (Interstate, US Highway and State Highway) and 1 has plain Arial text (Major Roads). I have selected "Rotate labels with data frame rotation" on the "AdvancedArcMapSettings.exe" within the Utilities. When the data frame is rotated, the shield symbols rotate nicely but so do the Major Road labels. It's annoying because right now, I feel like I have to choose which labels I have to settle for rotating, the shields or the plain text.
Perhaps there can be an option when setting the properties in ArcCatalog for the annotation classes and specify whether or not that annotation class should rotate.
Attached is a screen shot sample of the annotation with the Major Road names undesirably rotated 90 from the roadway.