As an administrator of my organization I wish to manage ESRI purchases and assign licenses to users in my organization without having to purchase a license for myself (as I am not a GIS user). Unfortunately this doesn't seem to be possible....
Received the following from ESRI's support:
ArcGIS Online requires a license for each contact within the subscription. This means, you will not be able to administer permissions within the subscription without a license (minimum Creator license). Within online, you will have to delegate one of your users as the admin, unless you purchase a second Creator license.