For AGOL web maps, I think there should be the ability to conditionally format text when creating a configurable pop-up. The user would select unique values from an attribute field and then format them accordingly. For example:
This is a very simple example of how conditional formatting could be applied. However, even at this basic level, the text color of the {Type_R} attribute matches the symbology color scheme displayed on the map. I beleive this helps the user make a connection between the text in the pop-up and the colors on the map.
Another Scenario from the realted idea:
Have the ability to not show the text if the field does not have data. For example, if I have a Farmers Market dataset that I want to show links to their websites in a popup. If 9 out of the 10 have information in the websites field, I'd like to only show the field when it has information in it. The one that doesn't have a website, I'd like to hide the website field and not display it in the popup window.
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