In ArcGIS Online, when you configure pop-ups for features, if you have permissions to run Network Analysis you will see a link for "Get Directions".
I would like to be able to push my map out to citizens in my County with the "Get Directions" link turned on. Please allow this functionality. It would be incredibly helpful and help me avoid sending users to Google maps.
If this is a licensing/cost issue- I would be more than willing to use my own network analysis service so that ESRI doesn't lose money.