Microsoft does it: bing.com/mapsGoogle does it: google.com/mapsYahoo does it: yahoo.com/mapsMapquest does it: mapquest.com/maps...you get the point
I think there should be a redirect to the current http://www.arcgis.com/home/webmap/viewer.html?useExisting=1
This pertains to the ease of access...it's minor, but important for ArcGIS to follow suit.
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