After logging in to ArcGIS Online, the initial page that loads for the different roles are currently:
- users/publishers: Organization Home Page
- administrators: My Organization Page
These seem like the two pages that are the least used by customers actively using ArcGIS Online to create and share content.
I believe it would be preferable to point everyone to My Content by default and also useful to add a profile configuration option where people could choose if they want their default login destination page to be My Content, Groups, the Map Viewer, their Organization Home Page, or their My Organization page.