First, implement Provide shortened URL for apps if it hasn't been already.
Second, provide the short URL for an item on the Overview page for that item.
Given that a short URL is a URL, which is a form of unique identifier for the item, it makes sense to make accessing the URL as simple and straightforward as possible. I propose adding the short URL to the Overview page for an item, but I am open to other ideas that don't make users open items and click on multiple buttons to get a short URL.
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