I agree. One of the most frequent questions I receive from our Org members is why they can't import a shapefile into the Map Viewer that they had uploaded to their Contents. The function seems so obvious that they usually wonder why their account isn't configured correctly, or think that something is wrong with the shapefile. And for that matter, they should be able to import from other shapefiles shared with them. This is a content management system after all, and we don't want people to need to email shapefiles around.
A better practice is often to create and use a hosted feature service (rather than redundant data copied from the Shapefile into Map Viewer) but not all of our members have privs for creating hosted services, and if someone can import from a PC, they should be able to import from Contents also.
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