Idea: Rebrand and expand Notebook Server as ArcGIS Automation Server (or something similar/appropriate).
Reason: I've never had any luck explaining notebooks to senior management or core IT people. They don't seem to get it — and don't understand why we need it.
Meanwhile, automation is a main theme in IT strategic plans. So buying a product that has automation right in the name would be a much easier sell...and directly align with corporate initiatives.
The product could also be expanded to include more no-code options. For example, without writing code, let users set up scheduled emailed reports to notify them if x records exist in a FC.