In ArcGIS Experience Builder, you can create responsive web apps using a wide variety of widgets that can interact with one another to provide a customized end-user experience. Business Analyst is one of those widgets that allows you to view demographic, Tapestry, market potential, and business information about a specific location using ready-to-use interactive infographics. The widget can be configured in so many ways to create an application experience that fits your business needs.
You can learn more about this in Try the ArcGIS Business Analyst widget tutorial series.