Add more functionality and customising options to the graphics toolbar to help with presentation of maps - a "bit" like MS Office PowerPoint on an ArcView license e.g.
Creation of arrows (different sizes, colours etc.)
Full control of the shape of callouts
Basically get some of the useful shapes from Powerpoint with also the ability to dynamically link them to attributes from the attribute table of a layer. This would help us annotate maps and have greater control of how we would like text displayed.