As Greg said, it can be done... a snippet designed for a text field
>>> print datetime.strftime(datetime.today(),"%Y-%m-%d")
2014-12-10
>>>
as a function it would have to be
Parser:  Python
from datetime import datetime
def (dateFld):
     datetime.strftime(datetime.today(),"%Y-%m-%d")
Expression box:  !YourDateFieldName!