At the end of the first page of the Support Ticket form, users are presented with two choices: 'Get AI recommendations' or 'Or continue to create a case'. The AI button is stylized and much more visually prominent - this should be switched so the Continue to create case button is more prominent instead. With advances in AI tools across the web generally and ESRI specifically, I would imagine many users have already consulted one before turning to ESRI support. Additionally, it takes a really long time to process after hitting that button, much longer than finishing up the submission manually.
This might just be a personal preference thing and I don't the button should be removed or anything, but it feels like the wrong thing to prioritize.