When you are creating your custom queries, you specify what the Identifier will be.  The identifier you have chosen must not be a unique field in the data to get this error.  You have at least 2 records returning an identifier of 'Wholesales'.  Choose a different Identifier that is unique and you shouldn't get this message.  On the resource center there is a video in the schematic video series talking about custom query diagrams that might be useful to review.