I am trying to to run the Huff model calibration tool but keep getting this error:
ERROR 080001: Function does not accept floating point Not-a-Number values.
Failed to execute (HuffModelCalibrationByRealData).
I am using geocoded points as my customer locations with a zip code layer as the geography. I thought it might be a problem with unmatched points but even once I removed those it still gave the same error. I also tried changing my store ID fields from double to integer. Does anyone know what this error means and how to fix it? There are no NULL values in any of the fields I am using as inputs.
Solved! Go to Solution.