Yep, the limitation of browsing via safari is due to the way iOS works with the gestures, not the map, which is why I was hoping to have that particular map available to me via the arcgis app.
When you say mobile content server(ArcGIS Server 10), do you mean it would have to be developed from scratch in a different form and then put up as a separate deal to the already existing maps? The city council already has all the maps and information set up on a server, would none of that work at all for the app? Is it just a case of them uploading their stuff to a server that would make it available. I don't think they want to release the maps that we are after into the wilds. But for the map they do have publicly available on their website, would they need to reformat it or just simply make it available. If it all has to go through the arcgis online, are they able to make certain maps restricted content?
I'm trying to get my head around what I could suggest to the council that we need in order to get this mobile access to the maps. I think they're missing one of the potentially main user groups by not having an iDevice friendly map. After all I'm more likely to want to access a local area map that shows me where everything is when I'm out and about, not sitting at home at my desktop.