Dear Esri Team, I am writing to express my disappointment with the recent changes in the ArcGIS Pro licensing model. Whenever I have the opportunity, I recommend the software, highlight its strengths among colleagues, and have even tried to implement it in companies where I have worked. However, the current licensing structure does not reflect the reality of micro-businesses, especially in Brazil, where the official reseller charges more than twice the international price. This makes adoption unfeasible for very small companies, which often turn instead to free alternatives. It is important to note that these free and open-source GIS solutions are constantly improving and expanding their user base. In this context, Esri risks losing market share, particularly among independent professionals and small firms who could become future long-term clients. Therefore, I would like to suggest the creation of an ArcGIS Pro Standard license for micro-businesses with up to two employees, at an affordable price point that matches their operational scale. Such an option would allow small companies and consultancies to officially adopt Esri technology, creating sustainable growth that could naturally evolve into higher-level licenses in the future. I continue to admire ArcGIS Pro and remain a spontaneous advocate of its quality. Still, I believe that revisiting pricing policies and providing more inclusive options is essential for Esri to remain competitive in an increasingly dynamic GIS market.
